Have you thought about potentially starting your own online business, but are not sure what you want to sell? The hardest part of starting an ecommerce website is thinking of a solid, profitable business idea. Not only should it be an idea that can make money, but it should ideally also be a business that you’ll be excited to run.

Don’t be afraid to dream, as online business tools and payment gateways allow you to run a business with less risk than in the past. The following are a few ways to get started with your brainstorming process.

Use your Experience

The best business ideas will be based off of your primary interests and field of knowledge. Simply thinking of an idea that seems profitable that you have no interest in is one of the best ways to set yourself up for failure.

A good business idea won’t necessarily be something you have professional experience with. It may be something related to a hobby of yours, or a course you took in university that you particularly enjoyed.

With an avid interest and some degree of experience in the subject, you’ll be able to approach the idea from several angles and give it the proper level of enthusiasm to succeed. Start looking at businesses that fall within your range of skills and interests for ideas, and you may be hit with sudden inspiration.

Identify Holes in the Marketplace

The most successful entrepreneurs tend to have a visionary quality. You don’t have to be a psychic to come up with a great business idea, but taking some time to think about what the world might look like in the next five years can be extremely helpful. If you’ve narrowed down your potential product to a certain industry, you should read up on the latest trends in that particular sector.

How has the industry changed in the past year? How could its existing products be improved? This will help identify a hole in the market that your new business could potentially fill. You don’t have to be an inventor to be an entrepreneur. You just need to think about what would make consumers’ lives even more convenient, and fill that need.

Connect with Other Entrepreneurs

Few business owners are suddenly struck with inspiration out of nowhere. Many attend seminars, read industry newsletters, and follow business trends to learn what their competitors are doing. Get involved in your industry of choice to not only assess the competition but also make potential connections.

You may stumble into a winning business partnership.

Keep an Open Mind

The beauty of online businesses is that they can come in all sizes. The internet has connected people across the world on a new level; allowing niche markets to open up that previously couldn’t exist. No matter how obscure your business idea might be, you may be able to find a market for it online. By creating a professional website with programs like Shopify POS software, you can provide innovative products and services to your customers.

The sky’s the limit when it comes to business ideas these days. Keep a pen and paper by your side at all times, and don’t be afraid to think big when you’re brainstorming. You never know when inspiration will hit.